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A Guide to Diamond Shapes & Cuts
When choosing a diamond, one of the first decisions to make is its shape. The classic round brilliant remains the most popular, but there are many beautiful alternatives – known as fancy shapes – such as pear, oval, or heart, each with its own unique character. Every shape has its own advantages, from maximising sparkle to creating a distinctive style. The right choice comes down to personal taste and what best reflects the wearer. To help you decide, we’ve outlined the m

Valeria's Secret
Aug 264 min read


Nothing Lasts Forever Review – Sparkling Documentary about the Diamond Business
Once in a while there comes a documentary that has the potential to permanently shift the way you look at its subject. Nothing Lasts...

Valeria's Secret
May 26, 20251 min read


What Types of Earring Backs are More Secure? Butterfly, Screw, and Alpha System Fittings Comparison
An earring back (also called a fitting or closure) is the small, often-overlooked part of an earring that keeps it in place and stops it slipping out of the ear. There's a surprising amount of choice out there, each with its own quirks, and the best way to find the one that suits you is simply to try a few on. In the meantime, here's a proper, honest look at the main types of earring closures to help you make a more informed choice. Classic stud earrings come with backs rangi

Valeria's Secret
Feb 21, 20255 min read


Fine Jewellery as an Investment Tool or Smart Shopping for Fine Jewellery (Part 2)
There are two major categories of fine jewellery shoppers: ones who admire its sparkling beauty and others appreciating its increasing...

Valeria's Secret
Feb 15, 20253 min read


How to Commission a Bespoke Piece of Jewellery or an Engagement Ring?
Sometimes, you just want a piece of jewellery that would make a perfect set and match your collection. Or you may want a matching earring to replace a lost one. Or you may be thinking about redesigning a heirloom piece to reflect your style and preferences to be able to finally start wearing it. Other times, you want something completely new, memorable, and meaningful to mark a milestone. Bespoke jewellery can offer an especially unique and beautiful way of encapsulating and

Valeria's Secret
Feb 10, 20253 min read


Teal & Mermaid Sapphires
Teal sapphires are a unique and captivating gemstone. Teal sapphires combine different degrees of blue, green, yellow, and gray. There are at least six different varieties of teal sapphires, each showing a different combination/percentage of these colours. The dominant colours are usually a deep aquatic blue and a vivacious forest green. So called Mermaid Sapphires show a rare, precise 50-50 ratio of blue and green colour. The mythical mermaid seemed the perfect namesake for

Valeria's Secret
Jan 27, 20253 min read


Smart Shopping for Fine Jewellery: How to Save Money Without Sacrificing Quality when Choosing Gifts
Shopping for fine jewellery can often feel like navigating a maze. With prices that seem to fluctuate unpredictably and a plethora of choices that can be overwhelming, it’s easy to feel lost. However, you don’t need to drain your bank account to own beautiful, high-quality pieces. This guide will help you make informed purchasing decisions without sacrificing quality, ultimately allowing you to avoid overpaying. Understanding Jewellery Pricing Before diving into the shopping

Valeria's Secret
Dec 7, 20244 min read


Valeria's Secret - Ethical Fine Jewellery Brand with a Soul, a Vision, and a Dream
How did it Start? I believe it all started before I was born, actually. My mother has always loved exquisite fine jewellery but it’s always been out of her reach. She also shared with me how she was secretly hoping to receive jewellery from her family which never happened. She even had a book about gemstones at home which I liked a lot as a little girl. As a professional artist she would paint daily looking at her hands and imagining beautiful rings on her fingers. Eventually

Valeria's Secret
Jun 4, 20239 min read


Fine Jewellery Care & When Not To Wear
With proper care, you can guarantee your jewellery stays in tip top shape for future generations. The best step you can take in caring...

Valeria's Secret
May 22, 20234 min read


Moissanite - Rising Star in London
Moissanite sells for about a tenth of what mined diamonds do but the two gems have strikingly similar appearance and durability. Moissanite was originally discovered in its natural form in the late 19th century by Nobel Prize-winning chemist Henri Moissan at an Arizona meteorite strike site called Canyon Diablo (Devil’s Canyon). Moissan originally mistaken the moissanite fragments for diamonds, but later fell under the new rock’s spell and devoted his life to recreating it. F

Valeria's Secret
May 6, 20233 min read


Ring Size Conversion Chart
Rings are beautiful, but they are not one size fits all. Novice fine jewellery shoppers are often surprised by the need to figure out their own or a loved one's precise ring size before buying. Shopping online is no different. In fact, it often makes the problem even more noticeable. Different brands use various measurement systems, and sizes can vary slightly from jeweller to jeweller or brand to brand. Because of this, double-checking your ring size is essential. With the r

Valeria's Secret
Aug 16, 20222 min read


Japanese Akoya Pearl Grading
Japanese Akoya pearls range in size from as small as 2mm to as large as 10mm. Pearls below 6.0mm in size are considered to be on the...

Valeria's Secret
May 3, 20223 min read


What are the Benefits of Handmade Jewellery vs Mass Manufactured Jewellery?
What are the benefits of handmade jewellery vs mass manufactured jewellery? 1. Better quality. When buying from a reputable jeweller,...

Valeria's Secret
Jun 4, 20212 min read


3 Tips for Buying Jewellery to Last a Lifetime
Ever wondered what kind of jewellery you should buy for long term wearability? The kind of jewels you will still be wearing for years to...

Valeria's Secret
May 30, 20213 min read


‘Blue Giant of the Orient,’ the World’s Largest Faceted Blue Sapphire, Is Shrouded in Mystery
In honor of September’s official birthstone, we aim our spotlight on the “Blue Giant of the Orient,” a gem that’s not only the largest...

Valeria's Secret
May 30, 20212 min read


Understanding Colour. Coloured Gemstones
Understandably, colour is the single most important factor when evaluating coloured gems. Generally, the more attractive a gem’s color,...

Valeria's Secret
May 6, 20212 min read


Different Colours of Sapphire. Gemology Guide to Colour Types
Corundum is the mineral species that includes both sapphire and ruby as varieties. Red corundum is known as ruby and all other coloured corundum (including colourless, or white sapphire as it is known in the trade) is sapphire. Sapphire is generally known as a blue gemstone but surprisingly it comes in a wide range of colours and quality variations. In general, the more intense and uniform the colour is, the more valuable the stone. Sapphires that are not blue are known as fa

Valeria's Secret
May 5, 20216 min read


The Sparkling Rise of the Lab-grown Diamond
Young people are falling out of love with mined diamonds because of their high environmental and humanitarian costs. How do their...

Valeria's Secret
Feb 4, 20219 min read


The Rise of Eco-friendly Pearl Farming
A family business in Polynesia shows how raising pearls can benefit marine life. When Josh Humbert inspects his farm, he dives into the...

Valeria's Secret
Sep 12, 20203 min read


Only Ethically Sourced Gemstones and Eco-friendly Production
Sustainability is an important consideration If you want the piece of jewellery you are wearing to benefit, not damage the world. From...

Valeria's Secret
Aug 22, 20205 min read
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