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About Valeria

My name is Valeria and I am the founder of Valeria's Secret. My mother is a professional artist. Being surrounded by beautiful objects and pictures from a very young age, I have developed a love for everything beautiful and well-made. Interestingly, one of my favourite childhood books was a book about gemstones. It fascinated my mind with how scientifically sophisticated and aesthetically beautiful gems are. As I grew up, I forgot about this passion and pursued a career in education, however, later in life, I had a calling.

I came up with the idea of making jewellery and creating the brand in the spring of 2019 while doing Ph.D. in Applied Linguistics at the University of Barcelona and teaching English. It all started because I wanted simple yet stunning diamond stud earrings. After shopping around, however, I realized how pricey they can be, I also couldn't find exactly what I wanted. That's when I decided to make my own pair.


The majority of my ancestors were artistically talented craftsmen, so I felt I could learn goldsmithing. The delight of making my own pieces was enormous. I also realized that I could offer the best quality products at the best prices on the market. On top of that, I was offering something priceless - my love and passion put into handmade pieces.

I have found my calling in life which gave me enormous relief, a surge of happiness, and transformed my entire life and personality. Valeria's Secret is filled with these emotions: the excitement of a discovery, the happiness of finding your true self, and the passion for practical beauty. ​

You can read my full story here.

Valeria's Secret - fundamentally different 💕 with love xxx


Valeria's Secret Milestones

Read the list of selected highlights from the past.


Valeria's Secret was Established

In May 2019 Valeria made the first pair of earrings for herself at home. More fine jewellery was made for sale straight away. Instagram account and official website were launched. 



Valeria Moved to London

New location allowed for unlimited learning and faster growth. Valeria started working for major luxury fine jewellery brands at Harrods while still working for her brand. Valeria's Secret brand identity and design were refined. 



Valeria's Secret Celebrated its 5th Anniversary

Almost 500 pieces of fine jewellery were individually handcrafted and sold worldwide since 2019. In May 2024 Valeria's Secret moved to a new workshop and showroom that allowed for visits by appointments. For the first time Valeria's Secret fine jewellery could be seen in person and tried on before purchase.

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